The First Step : Treasure Effect

The First Step : Treasure Effect
Type	Studio
Artist	TREASURE
Released	March 31, 2021
Format(s)	CD, CD+DVD, 2CD+Blu-ray, download, streaming
Recorded	2020–2021
Length	37:27 (digital) 44:44 (physical)
Label(s)	YGEX
Distributor(s)	Avex Trax
Release chronology
Previous	"Beautiful"
Next	The Second Step : Chapter One

The First Step : Treasure Effect is the first Japanese studio album by TREASURE. It was released on on March 31, 2021 with "Beautiful" serving as the title track.

The physical album comes in five CD versions.

Background

On January 21, 2021, YG Entertainment announced that Treasure’s Japanese debut album The First Step : Treasure Effect would be released on March 31, 2021, through the group’s official website.

Merchandise

On March 4, 2021, official merchandise was made available through YGEX OFFICIAL SHOP/mu-mo SHOP.

Acrylic stand

Pop-up Store

On March 12, 2021, a pop-up store was opened at the Shibuya 109 department stores in Shibuya and Abeno.

Track list

1. "Beautiful" - 3:51
2. "My Treasure" (Japanese ver.) - 3:15
3. "Be With Me" (Japanese ver.) - 3:08
4. "Slowmotion" (Japanese ver.) - 3:10
5. "Boy" (Japanese ver.) - 3:16
6. "Come To Me" (Japanese ver.) - 3:24
7. "I Love You" (Japanese ver.) - 3:01
8. "B.L.T (Bling Like This)" (Japanese ver.) - 3:25
9. "Mmm" (Japanese ver.) - 3:28
10. "Orange (オレンジ)" (Japanese ver.) - 4:16
11. "Going Crazy (ミチョガネ)" (Japanese ver.) - 3:44
12. "I Love You (Piano ver.)" (Japanese ver.) - 3:32 (CD only)
13. "Mmm (Rock ver.)" (Japanese ver.) - 3:45 (CD only)

DVD (2CD+Blu-ray & CD+DVD editions only)

1. "Boy" (Japanese ver.) <Music Video>
2. "I Love You" (Japanese ver.) <Music Video>
3. "Mmm" (Japanese ver.) <Music Video>
4. "My Treasure" (Japanese ver.) <Music Video>
5. "Behind the Scenes of "The First Step : Treasure Effect"

Gallery

Schedule

Photocards
(A Ver.)

Photocards
(B Ver.)

Photocards
(C Ver.)

Datasheets
(Limited edition)

Album packaging
(1)

Album packaging
(2)

Album packaging
(3)

Album packaging
(4)

Teasers

Choi Hyun Suk teaser photo

Jihoon teaser photo

Yoshi teaser photo

Junkyu teaser photo

Mashiho teaser photo

Yoon Jae Hyuk teaser photo

Asahi teaser photo

Bang Ye Dam teaser photo

Doyoung teaser photo

Haruto teaser photo

Park Jeong Woo teaser photo

So Jung Hwan teaser photo

Miscellaneous

Treasure Island

On March 5, 2021, the opening of the TREASURE ISLAND in the game "Animal Crossing" was announced through the group's social networks.

Video links

• Japan Debut Teaser
• Japan Debut Album Trailer
• "Boy" (Japanese ver.) music video
• "I Love You" (Japanese ver.) music video
• "Mmm" (Japanese ver.) music video
• "My Treasure" (Japanese ver.) music video