Pepsi X Starship Project is a digital single project by Starship Entertainment and Pepsi. It is part of Pepsi's "For The Love of It" global marketing campaign.
The project is also known as 2019 Pepsi K-Pop Collaboration Project (2019 펩시 K-POP 콜라보 프로젝트), 2020 Global K-Pop Project (2020 글로벌 K-POP 프로젝트), and 2021 Pepsi X Starship K-Pop Campaign (펩시 2021 KPOP 캠페인).