Løren (로렌; also stylized as LØREN) is a South Korean singer-songwriter, producer and DJ under AYLA. He made his debut as a soloist on November 13, 2020 with the digital single "Empty Trash".
Career[]
Pre-debut[]
Between the age of 19 and 20, Lee's main goal was to make rap and dubstep beats. He would send the music he made to people he thought might listen to his work, including The Black Label. They offered Lee the chance to work with them and practice as a producer.[1] In 2015, under the name DJ Boid, he soon went on to Seoul's nightclub scene to hone his skills as an DJ and EDM producer.[2]
Through this work, Lee obtained a producer credit, under the name cawlr, on the song "Bullshit" by G-Dragon. He also worked as a model, posing for W Korea and for the brand of Korean designer Choi Moo-yul, Vlad Vladis.[3] In October 2017, a celebrity launch party hosted by Italian fashion house Fendi called "F is for.." celebrated Taeyang's collection with the brand in Hong Kong.[4] Lee was one of the DJs at the event, alongside other well-known DJs in the Asian music scene.[5]
2020: Work with BLACKPINK, new agency, solo debut with "Empty Trash"[]
He participated in BLACKPINK's first full-length album The Album. He is credited as a co-lyricist on three of the eight tracks: "Pretty Savage", "You Never Know" and "Lovesick Girls"; In the latter, Løren also made a special appearance in the music video.[6] Before that, he featured in two studio live streams with Rosé as a guitarist.[7]
Additionally, on her 25th birthday, Rosé surprised her fans by uploading on her personal Youtube channel three covers of songs by Coldplay, Neck Deep and Oasis, with the help of Løren playing the acoustic guitar.[8]
On November 8, a teaser was posted on The Black Label's official Twitter account, revealing that the singer would debut as a soloist under Fire Exit Records, his independent record label.[9] Two days later, both announced that Løren was preparing for their debut.[10]
On November 12, it was unveiled the first teaser for his debut digital single "Empty Trash", set to be released on the next day.[11] Its a heavy rock track with a raw and punk-infused energy and bilingual lyrics showcased his shift toward alternative rock, garnering attention for amassing millions of streams shortly after release.[12]
On November 13, The Black Label confirmed through the news outlet Newsen that Løren is not under their agency and it is only responsible for online promotion.[13]
2021–2022: "Need (Ooo-eee)", fandom name, "All My Friends Are Turning Blue", first fashion appearances[]
On July 28, 2021, Løren confirmed the release of his second digital single "Need (Ooo-eee)", for the following day.[14] An early-2000s-inspired rock single with bilingual elements that highlighted his guitar-driven style, it is a post-grunge, melancholy punk-pop song, with lyrics which recalls the summers of his childhood.[15]
On September 1, 2021, during an interview with Vice magazine, the singer announced that has signed with the British digital music distribution company AWAL. Also, Løren revealed that the meaning of his fanclub and stage name comes from one of the tattoos on his chest, which reads "LØNER".[16]
On November 19, 2021, The Black Label and Fire Exit Records announced that Løren are preparing for a comeback in the same month.[17] On November 21, a teaser poster revealed that he would be releasing his first English digital single "All My Friends Are Turning Blue", on November 25.[18][19]
Fashion magazine Dazed Korea put Løren on the cover of its 2022 March issue with Rosé. Eight covers were published, all with Rosé and Løren wearing Yves Saint Laurent's fresh collection.[20] He was also spotted at the Paris Fashion Week in March 2022 at Yves Saint Laurent's fashion show by Anthony Vaccarello.[21]
In April, he uploaded on Instagram a photo of him alongside the logo of the fashion brand, Saint Laurent, announcing Løren as a model and representative of Saint Laurent's 2022 Eyewear Campaign.[22] Løren was the first male solo artist from Korea chosen by the brand as their model.[23]
2023: Put Up a Fight, signing with 88rising[]
On March 13, 2023, Fire Exit Records was shut down because the singer signed with the American recording label 88rising, in partnership with The Black Label, for his future projects.[24] On the same day, Løren announced via Instagram that would be releasing his first EP, Put Up a Fight, on March 24.[25] On March 14, The Black Label revealed a credits poster of the album's track list.[26]
After a successful showcase at South by Southwest, Løren performed as part of Coachella's 2023 line-up, marking his first appearance there.[27][28]
2024: "Gasoline"[]
On June 20, 2024, the singer revealed a teaser photo for his upcoming English collaboration digital single with the musical collective 1999 Write The Future, titled "Gasoline", set to be released on June 28.[29][30]
2025: "Fuck Your Neighbor (FYN)", departure from The Black Label, The Waits, "The Waits (Holiday Ver.)"[]
On February 14, 2025, Løren posted a teaser photo, revealing that he would be making his comeback with a release titled "Fuck Your Neighbor (FYN)", sometime in 2025.[31] On March 15, the release date was revealed to be on April 4, 2025.[32]
On April 2, 2025, in a interview with Forbes, Løren announced that had signed an exclusive contract with AYLA, after almost a decade working with The Black Label. The change of record label was motivated by his insertion in the mainstream and American market.[33] It also revealed that he was working with renowned rock producers during his trip to Los Angeles, and confirmed the release of his his upcoming album for later this year.[34]
On October 10, AYLA announced that the singer would hold a party to celebrate the album's release, scheduled to take place four days later; The album set to be released on October 31, 2025.[35] On October 29, the singer unveiled the first teaser for his first English full-length album The Waits, along with the pre-save link.[36]
On November 21, Løren announced that would be release his first English special digital single, "The Waits (Holiday Ver.)", on the same day, along with the digital cover.[37]
Personal life[]
Education[]
He graduated from Singapore American School on 2013.[38] Following his high school graduation, Løren moved to Japan to enroll in a college program focused on liberal studies, aiming to explore broader academic interests amid his growing passion for music. However, he dropped out during his second year, citing a lack of close friendships and a shift toward pursuing music production professionally.[39]
Discography[]
Korean[]EPs[]
Digital singles[]
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English[]Studio albums[]
Special singles[]
Digital singles[]
Collaborations[]
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Producing and writing credits[]
- All credits adapted from KOMCA, unless stated.[40]
| Artist | Song | Album | Type |
|---|---|---|---|
| 2017 | |||
| G-Dragon | "Bullshit" | Kwon Ji Yong | Composing Producing |
| 2020 | |||
| BLACKPINK | "Lovesick Girls" | The Album | Writing |
| "Pretty Savage" | |||
| "You Never Know" | |||
| Løren | "Empty Trash" | Writing Composing Producing | |
| 2021 | |||
| Løren | "Need (Ooo-eee)" | Writing Composing Producing | |
| "All My Friends Are Turning Blue" | |||
| 2023 | |||
| Løren | "Folks" | Put Up a Fight | Writing Composing Producing |
| "Temporary" | |||
| "Sticks And Stones" | |||
| "Panic" | |||
| "Frown" | |||
| 2024 | |||
| Løren & 1999 Write The Future | "Gasoline" | Writing Producing | |
| 2025 | |||
| Løren | "Fuck Your Neighbor (FYN)" | Writing Producing | |
Trivia[]
- His favorite late-night snack is instant noodles because he feels like it's a part of him, and if he wasn't a singer, he would be a tattooist.[41]
- He previously modeled for W Korea.
- His MBTI personality type is ENTJ.
Gallery[]
Promotional[]
Pictorial[]
.png "Løren Dazed Korea January 2025 (1).png (311 KB)")
(January 2025) (1)
.png "Løren Dazed Korea January 2025 (2).png (279 KB)")
(January 2025) (2)
.png "Løren Dazed Korea January 2025 (3).png (345 KB)")
(January 2025) (3)
References[]
- ↑ Rolling Stone: Cover Story: Løren is Not Alone
- ↑ Billboard: Why Alt-Rocker Løren Says 'Being Miserable' Motivated Him To Work With BLACKPINK And Step Out On His Own
- ↑ Sunday Newspaper: 네이버 이해진 총수의 아들이 YG 소속? '카울러' 이승주에 관심 집중
- ↑ Vogue Korea: "Forever Young"
- ↑ Lifestyle Asia: Fendi's 'F IS FOR…' party
- ↑ (KR) Naver: '이해진 네이버 창업자 아들' 로렌, 가수 전격 데뷔
- ↑ Billboard: BLACKPINK's Rosé Rings in Her 25th Birthday With a Cover of an Oasis Classic: Watch
- ↑ NME: Coldplay React to BLACKPINK's Rosé's Cover of 'Viva La Vida'
- ↑ @THEBLACKLABEL on Twitter (November 8, 2020)
- ↑ @lorenisalone on Instagram (November 10, 2020)
- ↑ @lorenisalone on Instagram (November 12, 2020)
- ↑ Kpopstarz: Naver's Founder's Son LØREN's Pre-debut Photos Are Now Trending
- ↑ (KR) Newsen: 로렌=네이버 창업자 이해진 아들 이승주, 더블랙레이블 "소속가수 NO" (종합)
- ↑ @lorenisalone on Instagram (July 28, 2021)
- ↑ Rolling Stone India: Løren Delivers Pop-Punk Excellence on 'Need (Ooo-eee)'
- ↑ Vice: Løren Wrote K-Pop Bangers
- ↑ @lorenisalone on Instagram (November 19, 2021)
- ↑ @lorenisalone on Instagram (November 21, 2021)
- ↑ Sparky: Løren's Latest Single "All My Friends Are Turning Blue" is a Throwback to Punk's Glory Days
- ↑ Kbizoom: BLACKPINK's Rosé and Naver's Son Loren Grace the Covers of Dazed Korea's March Issue
- ↑ (KR) Naver: 로렌 (LØREN, 이승주), 파리 패션위크 다녀왔어요 (공항패션)
- ↑ (KR) Ilgan Sports: 로렌, 명품 브랜드 아이웨어 모델
- ↑ (KR) NBN News: 로렌, 생로랑 2022 아이웨어 캠페인 모델 선정
- ↑ Billboard: 88rising Signs Korean Alt-Rock Artist Løren
- ↑ @lorenisalone on Instagram (March 13, 2023)
- ↑ (KR) OSEN: 로렌, 새 앨범 'Put Up a Fight' 트랙리스트 공개..전곡 프로듀싱
- ↑ (KR) Asia Today: 관객 150명, 가창력 등 과제 많았던 네이버 창업자 아들의 싱가포르 공연
- ↑ Consequence: Fan Chant: Løren Breaks Down His Hard-Hitting New Track and Music Video for "Panic"
- ↑ @lorenisalone on Instagram (June 20, 2024)
- ↑ @lorenisalone on Instagram (June 27, 2024)
- ↑ @lorenisalone on Instagram (February 14, 2025)
- ↑ @lorenisalone on Instagram (March 15, 2025)
- ↑ Out Now: LØREN Returns With Defiant New Punk Anthem "FYN"
- ↑ Forbes: LØREN Goes Independent With AYLA For New Album & ‘More Control Of My Life’
- ↑ @the.ayla.0, @lorenisalone and @tveyenyc on Instagram (October 10, 2025)
- ↑ @lorenisalone on Instagram (October 29, 2025)
- ↑ @lorenisalone on Instagram (November 21, 2025)
- ↑ YouTube: Singapore American School Senior Class of 2013 Then & Now
- ↑ i-D Magazine: LØREN Wrote K-Pop Bangers. Now His Grungy Pop-Punk Is Blowing Up Online
- ↑ KOMCA: Searching Works (search 10015622 under Writers & Publishers)
- ↑ YouTube: LØREN Talks His Favorite Late Night Snack, Obsession With Cars, Somi & More
Official links[]
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