Løren (로렌; also stylized as LØREN) is a South Korean singer-songwriter, producer and DJ under The Black Label and Fire Exit Records.
He made his debut as a soloist on November 13, 2020 with the digital single "Empty Trash".
Career[]
Pre-debut[]
Between the age of 19 and 20, Løren's main goal was to make rap and dubstep beats. He would send the music he made to people he thought might listen to his work, including The Black Label. They offered Løren the chance to work with them and practice as a producer.[1] He soon went on to Seoul's nightclub scene to hone his skills as an EDM producer and DJ.
Through this work, Løren obtained a producer credit, under the name cawlr, on the song "Bullshit" by G-Dragon. He also worked as a model, posing for W Korea and for the brand of Korean designer Choi Moo-yul, Vlad Vladis.[2] In October 2017, a celebrity launch party hosted by Italian fashion house Fendi called "F is for.." celebrated Taeyang's collection with the brand in Hong Kong.[3] Løren was one of the DJs at the event, alongside other well-known DJs in the Asian music scene.[4]
2018–2019: Work with BLACKPINK, new agency[]
In 2020, He participated in BLACKPINK's first full-length album The Album; he is credited as a co-lyricist on three of the eight tracks, "Pretty Savage", "You Never Know" and "Lovesick Girls". Løren also had a cameo appearance in the music video for "Lovesick Girls".[5] Before participating in the music video, he featured in two studio live streams with Rosé as a guitarist.[6] Additionally, Rosé, on her 25th birthday, surprised her fans by uploading on her personal Youtube channel three covers of songs by Coldplay, Neck Deep and Oasis, with the help of Løren playing the acoustic guitar.[7]
Under The Black Label, Løren has his own indie agency, Fire Exit Records. He also has a distribution company AWAL.[1] The Black Label states that he isn't a singer under the company and that his company is separate from the label.[8]
2020–2022: Solo debut with "Empty Trash", "Need (Ooo-eee)", "All My Friends Are Turning Blue", first fashion appearances[]
He made his debut on November 13, 2020, with the digital single "Empty Trash".[9] The song is influenced by early 2000s rock bands with heavier rock sounds.[10] Løren released his second digital single, "Need (Ooo-eee)", on July 29, 2021.[11] It is a post-grunge, melancholy punk pop song, with lyrics which recalls the summers of his childhood. On November 25, 2021, it was released his third song, "All My Friends Are Turning Blue". This song marks the first time that he played with a band.[12]
Fashion magazine Dazed Korea put Løren on the cover of its 2022 March issue with Rosé. Eight covers were published, all with Rosé and Løren wearing Yves Saint Laurent's fresh collection.[13] He was also spotted at the Paris Fashion Week in March 2022 at Yves Saint Laurent's fashion show by Anthony Vaccarello.[14] In April, he uploaded on Instagram a photo of him alongside the logo of the fashion brand, Saint Laurent,[15] announcing Løren as a model and representative of Saint Laurent's 2022 Eyewear Campaign.[16] Løren was the first male solo artist from Korea chosen by the brand as their model.[17]
2023: Put Up a Fight, signing with 88rising[]
In March 2023, alongside the announcement of his first EP Put Up a Fight, Løren signed with the American recording label 88rising, through which he would release his project in partnership with The Black Label.[18]
After a successful showcase at South by Southwest,[19] Løren performed as part of Coachella's 2023 line-up, marking his first appearance there.[20]
2024: "Gasoline"[]
On June 28, 2024, he released the single "Gasoline", a collaboration with 88rising's group 1999 Write The Future.[21]
Personal life[]
Education[]
He graduated from Singapore American School on 2013.[22]
Discography[]
EPs[]
- Put Up a Fight (2023)
Digital singles[]
- "Empty Trash" (2020)
- "Need (Ooo-eee)" (2021)
- "All My Friends Are Turning Blue" (2021)
Collaborations[]
- "Gasoline" (with 1999 Write The Future) (2024)
Producing and writing credits[]
- All credits adapted from KOMCA, unless stated.[23]
| Artist | Song | Album | Type |
|---|---|---|---|
| 2017 | |||
| G-Dragon | "Bullshit" | Kwon Ji Yong | Composing Producing |
| 2020 | |||
| BLACKPINK | "Lovesick Girls" | The Album | Writing |
| "Pretty Savage" | |||
| "You Never Know" | |||
| Løren | "Empty Trash" | N/A | Writing Composing Producing |
| 2021 | |||
| Løren | "Need (Ooo-eee)" | N/A | Writing Composing Producing |
| "All My Friends Are Turning Blue" | |||
| 2023 | |||
| Løren | "Folks" | Put Up a Fight | Writing Composing Producing |
| "Temporary" | |||
| "Sticks And Stones" | |||
| "Panic" | |||
| "Frown" | |||
| 2024 | |||
| Løren & 1999 Write The Future | "Gasoline" | Writing Producing | |
Trivia[]
- His favorite late-night snack is instant noodles because he feels like it's a part of him.[24]
- He previously modeled for W Korea.[2]
- His MBTI personality type is INFP.[citation needed]
- If he wasn't a singer, he would be a tattooist.[24]
Gallery[]
References[]
- ↑ 1.0 1.1 Vice: Løren wrote K-pop bangers
- ↑ 2.0 2.1 Sunday Newspaper: 네이버 이해진 총수의 아들이 YG 소속? '카울러' 이승주에 관심 집중
- ↑ Vogue Korea: "Forever Young"
- ↑ Lifestyle Asia: Fendi's 'F IS FOR…' party
- ↑ (KR) Naver: '이해진 네이버 창업자 아들' 로렌, 가수 전격 데뷔
- ↑ Billboard: BLACKPINK's Rosé Rings in Her 25th Birthday With a Cover of an Oasis Classic: Watch
- ↑ NME: Coldplay react to BLACKPINK's Rosé's cover of 'Viva La Vida'
- ↑ (KR) Naver: 로렌=네이버 창업자 이해진 아들 이승주, 더블랙레이블 "소속가수 NO" (종합)
- ↑ Billboard: Why Alt-Rocker Løren says 'being miserable' motivated him to work with BLACKPINK and step out on his own
- ↑ bandwagon: The Black Label producer Løren debuts with new single 'Empty Trash': watch
- ↑ Rolling Stone India: Løren delivers Pop-Punk Excellence on 'Need (Ooo-eee)'
- ↑ Sparky: Løren's Latest Single "All My Friends Are Turning Blue" is a Throwback to Punk's Glory Days
- ↑ Kbizoom: BLACKPINK's Rosé and Naver's son Loren grace the covers of Dazed Korea's March issue
- ↑ (KR) Naver: 로렌 (LØREN, 이승주), 파리 패션위크 다녀왔어요 (공항패션)
- ↑ Billboard: 88rising Signs Korean Alt-Rock Artist Løren
- ↑ (KR) Ilgan Sports: 로렌, 명품 브랜드 아이웨어 모델
- ↑ (KR) NBN News: 로렌, 생로랑 2022 아이웨어 캠페인 모델 선정
- ↑ Billboard: 88rising Signs Korean Alt-Rock Artist Løren
- ↑ (KR) Asia Today: 관객 150명, 가창력 등 과제 많았던 네이버 창업자 아들의 싱가포르 공연
- ↑ Consequence: Fan Chant: Løren Breaks Down His Hard-Hitting New Track and Music Video for "Panic"
- ↑ Hypebeast: 1999 WRITE THE FUTURE and LØREN Link Up for New Single "Gasoline"
- ↑ YouTube: Singapore American School Senior Class of 2013 Then & Now
- ↑ KOMCA: Searching Works (search 10015622 under Writers & Publishers)
- ↑ 24.0 24.1 YouTube: LØREN Talks His Favorite Late Night Snack, Obsession With Cars, Somi & More
Official links[]
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