IVE Switch is the second EP by IVE. It was released on April 29, 2024 with "Heya" and "Accendio" serving as the album's double title tracks.
The physical album comes in eleven versions: On, Off, Spin-Off, Loved IVE, 6 individual digipacks, and PLVE.
Background[]
On March 20, 2024, Sway reported that IVE recently finished recording for their upcoming comeback.[1] On April 3, the group released a teaser for their second EP IVE Switch, set for release on April 29.[2]
Composition[]
"Heya" is a song that starts with a strong rap and overwhelms the atmosphere in the chorus, conveying a variety of charms. It is an impressive song with an addictive melody that can be sung along by people of all ages, and lyrics that are reconstructed in the 2024 IVE version of the classic tale 'The Tiger Who Loved the Sun' related to the sun.[3]
"Accendio" is described as a song that sings about the fatal emotions one faces, and the dreamy synth arpeggio sound and unique 808 bass sound create a mysterious atmosphere. The tight trap drums and break beats harmoniously combine to further complete the song.[3]
"Blue Heart", with its sweet vocals and unique chorus harmony, is a song that lets you feel a unique emotion that IVE has never shown before. Sophisticated drum beats and heavy, powerful bass fill the sound of the song, and the diverse voices of the members come together to create a unique atmosphere. Member Jang Wonyoung wrote the lyrics, depicting a strong woman who was reborn from a red, warm heart to a blue, cold heart to survive in this era.[3]
"Ice Queen", a song led by a dreamy synth arpeggio sound, shows a chic but confident side of IVE. It is a song that allows you to feel the group's charm. The vocal harmony paired with the addictive hook melody creates IVE's mature and unique atmosphere.[3]
"Wow" is described as an impressive song with a cozy, vintage synthesizer and a modern, sweet vocal melody. The bright and cheerful vibe that combines the diverse voices of IVE members on a simple but rhythmic beat is attractive.[3]
"Reset", with its unique vocal chop sound and rhythmic Afro beat, has an addictive hook and chorus. It is a song that keeps ringing in your ears. The sophisticated rhythm and heavy, grooved bass enhance the song's completeness and highlight IVE's unique charm.[3]
Reception[]
Critical reception[]
IVE Switch was ranked #20 on the Billboard's top 25 best K-Pop albums of 2024 list.[4]
Commercial performance[]
According to Hanteo Chart, IVE Switch sold 746,118 copies on its first day of sales, breaking the group's previous record.[5] By May 1, it had surpassed 1 million sales.[6]
IVE Switch reached #1 on the iTunes Top Albums charts in 16 regions.[5]
On July 11, 2024, IVE Switch was certified Million by the KMCA for selling over 1 million units via Circle Chart.[7]
On July 13, it was announced that IVE Switch was the fourth best-selling album of the first half of the year on Circle Chart, with 1,625,294 copies sold.[8] Overall, IVE Switch was the ninth best-selling album in South Korea in 2024, with 1,665,125 copies sold.[9]
Track list[]
- "Heya (해야)" - 3:10
- "Accendio" - 3:13
- "Blue Heart" - 3:09
- "Ice Queen" - 3:04
- "Wow" - 2:59
- "Reset" - 2:42
Awards[]
Awards and nominations[]
Year | Recipient | Award Show | Award | Won |
---|---|---|---|---|
2024 | "Heya" | Mnet Asian Music Awards | Best Music Video | Nominated[10] |
Song of the Year | Nominated[10] | |||
IVE Switch | MelOn Music Awards | Millions Top 10 | Won[11] | |
2025 | Golden Disc Awards | Album Division Bonsang | Won[12] | |
Album Daesang - Album of the Year | Nominated[12] | |||
"Heya" | Digital Song Division Bonsang | Won[13] | ||
Digital Daesang - Song of the Year | Nominated[13] |
Certifications[]
Region | Certification | Units |
---|---|---|
South Korea (KMCA) | Million[7] | 1,000,000 units |
Gallery[]
Promotional[]
Behind photos[]
On April 29, 2024 photos from the concept photoshoot were released through the Melon Magazine.[14]
References[]
- ↑ (KR) Sway: [단독] 아이브, 새 앨범 녹음 완료…"더블 타이틀곡은 없다“
- ↑ Soompi: Watch: IVE Announces April Comeback With 1st Teaser For "IVE SWITCH"
- ↑ 3.0 3.1 3.2 3.3 3.4 3.5 MelOn (KOR): Album Information - IVE SWITCH
- ↑ Billboard: The 25 Best K-Pop Albums of 2024: Staff Picks
- ↑ 5.0 5.1 Soompi: IVE Tops iTunes Charts All Over The World + Breaks Own 1st-Day Sales Record With "IVE SWITCH"
- ↑ Soompi: IVE Becomes 2nd Girl Group In Hanteo History To Surpass 1 Million 1st-Week Sales With 3 Different Albums
- ↑ 7.0 7.1 Circle Chart: Album Certifications
- ↑ Soompi: Circle Chart Reveals Midyear Album And Digital Charts For 1st Half Of 2024
- ↑ Circle Chart (KOR): Album Chart - 2024 - Yearly
- ↑ 10.0 10.1 Soompi: Winners Of 2024 MAMA Awards (Day 3)
- ↑ Soompi: Winners Of Melon Music Awards 2024
- ↑ 12.0 12.1 Soompi: Winners Of 2025 Golden Disc Awards Day 2
- ↑ 13.0 13.1 Soompi: Winners Of 2025 Golden Disc Awards Day 1
- ↑ Melon Magazine (April 29, 2024)
Video links[]
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