The album was first teased on April 6 with the release of the teaser video titled "Euphoria : Theme of LOVE YOURSELF 起 Wonder". Big Hit later confirmed on the 17th that the group would be releasing their third Korean album on May 18.
An initial teaser trailer for the title track, "Fake Love", was released on YouTube on May 14, introducing the idea of the psychodramatic technique known as “magic shop,” which the video describes as "exchanging fear for a positive attitude." The first trailer also featured an a capella clip of the track's chorus. A second teaser trailer was released on May 16, revealing some of the track's official choreography.
Prior to the album's release, a comeback preview show was broadcast live on the Naver V Live app, featuring a talk portion discussing the meaning behind the album, games, and behind the scenes footage presented by the members.
The group is set to perform "Fake Love" at the Billboard Music Awards on May 20, where they are also nominated for the Top Social Artist Award. This marks the first performance by a K-pop artist at the Billboard awards.
The group is also scheduled to perform "Fake Love" on the Ellen Show on May 25.
The album was released worldwide on all streaming and download services on May 18, 2018.
The music video for the title track, "Fake Love", was released simultaneously on the Big Hit Entertainment official YouTube channel. The music video reached 1 million likes on the video service within 39 minutes, breaking the previous record of 1 hour and 29 minutes set by the video for "Intro: Singularity" just two weeks previously. Both tracks broke the record for the fastest K-pop video and the fastest music video of any genre to reach the milestone.
Records set and broken
- – Currently held record
- – Broke own (solo or group) record
|Record title||Record set||Record holder||Record date||Previous record||Previous record holder||Previous record date|
|Fastest K-pop video to reach 1 million likes||39 minutes||"Fake Love"||May 18, 2018||1 hour 29 minutes||"Intro: Singularity"||May 6, 2018|
- ↑ BTS Releases Expressive 'Love Yourself: Tear' Album: Listen
- ↑ (공지) 방탄소년단 세 번째 정규앨범 LOVE YOURSELF 轉 'Tear' 발매 안내
- ↑ K-pop act BTS to drop 3rd studio album next month: agency
- ↑ BTS Confirm 'Fake Love' Single With New Teaser Video: Watch
- ↑ BTS Share Second 'Fake Love' Teaser Video: Watch
- ↑ BTS explain what Love Yourself: Tear is all about in comeback preview show
- ↑ BTS Set to Perform at the BBMAs and Debut New Song: 'We Are So Excited'
- ↑ BTS Set to Perform New Song Called 'Fake Love' on 'Ellen'
- ↑ FAKE LOVE become the Fastest MV to hit 1M Likes on Youtube history in just 39 Minutes