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"DNA" is a song by BTS. The song was released on September 18, 2017 as the title track for their fifth mini album Love Yourself: Her.

Background

The upcoming September 18 release of Love Yourself: Her was announced by Big Hit Entertainment on August 23, 2017.[1]

On September 14, Big Hit Entertainment released the first minute-long teaser for the title track “DNA", followed by a 30-second teaser for the track on September 15.

On a special Naver 'V' Live broadcast on September 18 to celebrate their comeback with Love Yourself: Herthe group announced their goal of making it onto the Billboard Hot 100 chart and announced a special surprise for fans if their goal was achieved.[2]

Release

On September 8, BTS released their fifth mini album titled Love Yourself: Her, with "DNA" as the title track. The album debuted at number one in Korea on the Gaon Album Chart, while "DNA" debuted at number two on the Gaon Digital Chart.[3]

"DNA" entered the Billboard Hot 100 at No. 85 for the week of September 18, becoming BTS' first entry on the Hot 100 and achieving a previously announced goal for the group.[4] The song also charted at No. 4 on the iTunes Songs Chart in the United States. This release made it the highest ranking song by a K-pop group within the Top 10 of the chart, breaking the previous record set by their release of "Spring Day" at No. 8 in February.[5]

Following the release of the music video for "DNA" on September 18, the video broke the record for the fastest K-pop music video to reach 10 million views, taking only 8 hours to reach the benchmark and overtaking the previous record of 17 hours set by BLACKPINK's "As If It's Your Last." Within the same day, the music video also broke the YouTube record for most music video views for any K-pop group video within 24 hours.[6]

Commercial success

On September 19, BTS became the first Korean artist to enter the Spotify Global Top 50 Chart with "DNA" entering at No. 50.[7] Following this success, Vulture Magazine named "DNA" one of the "8 best songs of the week" for the week of September 20.[8]

The music video for "DNA" went on to surpass its own record by becoming the fastest K-pop video to reach the benchmarks of 20, 30, 40, 50, 60, 70, 80, 90, 100 and 200 million views.[9] Upon reaching 200 million views in only 3 months, the video also became the fastest by a K-pop group to reach the milestone, breaking the previous record of 175 days, also held by BLACKPINK's "As If It's Your Last".[10]

The music video for "DNA" officially became the first K-pop group music video to reach 3 million likes on YouTube on November 11, 2017.[11]

At the American Music Awards (AMAs) hosted on November 19, BTS performed "DNA" in their first American music award show performance, making them the first K-pop group ever to be invited to perform on the show.[12]

On February 5, 2018, it was announced that BTS has been nominated for four Korean Music Awards. Their nominations include "Song of the Year" for "DNA", "Best Pop Album" for Love Yourself: Her, "Best Pop Song" for "DNA", and for "Artist of the Year".[13]

On February 24, "DNA" surpassed 100 million streams on Spotify, making it the first Korean song to reach the benchmark since "Gagnam Style" by Psy.[14]

The music video for "DNA" reached 300 million views on March 6, 2017, making it only one of 3 K-pop videos to reach the benchmark and the fastest video to do so to date. The video reached 300 million views in 5 months and 16 days, breaking the previous record of 13 months and 28 days by "TT" by TWICE.[15]

Awards and Nominations

Melon Music Awards

Year Award Result
2017 Best Dance Nominated
Best Music Video Won

Mnet Asian Music Awards

Year Award Result
2017 Mwave Global Fans' Choice Nominated
Best Dance Performance - Male Group Nominated
Qoo10 Song of the Year Nominated

Gaon Chart Music Awards

Year Award Result
2018 Song of the Year - September Pending

Soompi Awards

Year Award Result
2018 Best Choreography Pending
Song of the Year Pending

Korean Music Awards

Year Award Result
2018 Song of the Year Nominated
Best Pop Song Nominated

Music program wins

Year Date Program
2017 The Show September 26
M! Countdown September 28
October 5
Music Bank September 29
October 6
October 13
Show Champion September 27
SBS Inkigayo October 1
October 8
October 15

Records set and broken

  •      – Currently held record
  •      – Broke own record
Record title Record set Record holder Record Date Previous record Previous record holder Previous record date
Highest ranking song by K-pop group on iTunes Songs Chart No. 4 "DNA" September 18, 2017 No. 8 "Spring Day" February 13, 2017
Highest-charting K-pop group song of all time No. 4 (iTunes Songs Chart) "DNA" September 18, 2017 No. 8 "Spring Day" February 13, 2017
Fastest K-pop group video to reach 1 million likes 8 hours "DNA" September 18, 2017 10 hours “As If It’s Your Last” - BLACKPINK June 22, 2017
Fastest K-pop group video to reach 10 million views 8 hours "DNA" September 18, 2017 17 hours “As If It’s Your Last” - BLACKPINK June 22, 2017
Most views within 24 hours for K-pop group video 20,975,068 views "DNA" September 19, 2017 13, 316,290 views “As If It’s Your Last” - BLACKPINK June 23, 2017
Fastest K-pop group video to reach 20 million views 21 hours "DNA" September 19, 2017 47 hours “As If It’s Your Last” - BLACKPINK June 23, 2017
Fastest K-pop group video to reach 30 million views 46 hours "DNA" September 20, 2017 4 days, 11 hours “As If It’s Your Last” - BLACKPINK June 27, 2017
Fastest K-pop group video to reach 40 million views 3 days, 15 hours "DNA" September 22, 2017 9 days “As If It’s Your Last” - BLACKPINK July 2, 2017
Fastest K-pop group video to reach 50 million views 5 days, 18 hours "DNA" September 24, 2017 14 days, 18 hours “As If It’s Your Last” - BLACKPINK July 7, 2017
Fastest K-pop group video to reach 60 million views 8 days, 6 hours "DNA" September 27, 2017 20 days “As If It’s Your Last” - BLACKPINK July 13, 2017
Fastest K-pop group video to reach 70 million views 11 days, 12 hours "DNA" September 30, 2017 25 days, 20 hours “As If It’s Your Last” - BLACKPINK July 18, 2017
Highest-charting song by a K-pop group on the Billboard Hot 100 No. 67 "DNA" October 3, 2017 No. 76 "Nobody - Wonder Girls October 31, 2009
Fastest K-pop group video to reach 80 million views 15 days, 9 hours "DNA" October 4, 2017 32 days, 1 hour “As If It’s Your Last” - BLACKPINK July 25, 2017
Fastest K-pop group video to reach 90 million views 19 days, 19 hours "DNA" October 8, 2017 39 days, 7 hours “As If It’s Your Last” - BLACKPINK August 1, 2017
Fastest K-pop group video to reach 100 million views 24 days, 1 hour "DNA" October 12, 2017 47 days “As If It’s Your Last” - BLACKPINK August 8, 2017
Highest-charting song by a K-pop group on the Billboard Canadian Hot 100 No. 47 "DNA" October 14, 2017 No. 77 "Not Today" March 11, 2017
Fastest K-pop group video to reach 3 million likes 46 days "DNA" November 2, 2017 - - -
Longest-charting song by a K-pop group on Billboard Hot 100 4 weeks "DNA" November 16, 2017 - - -
Longest-charting song by a K-pop group on Billboard Hot 100 4 weeks (tie) "DNA" December 27, 2017 4 weeks "DNA" November 16, 2017
"MIC Drop (Steve Aoki Remix)"
Fastest K-pop group video to reach 200 million views 93 days (3 months) "DNA" December 17, 2017 175 days “As If It’s Your Last” - BLACKPINK December 15, 2017
Fastest K-pop group video to reach 300 million views 5 months, 16 days "DNA" March 6, 2018 13 months, 28 days "TT" - TWICE December 21, 2017

Certifications

Recording Industry of America (RIAA)

Year Date Certification Units Ref.
2018 February 9 Gold 500,000 (album-equivalent) [16]

References

Video links

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