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For other music titled 'Bubble Gum', see Bubble Gum.

"Bubble Gum" is the third promotional song by NewJeans. It was released on April 27, 2024 as a pre-release for their second single album "How Sweet".

Background[]

On March 26, 2024, NewJeans announced that they will pre-release "Bubble Gum" as a commercial song for a Japanese shampoo from the company Kao in April before releasing a double single on May 24.[1] Through a statement released on April 25, it was revealed that the music video will be released on April 27.[2]

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