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"Ad Mare" (stylized in all caps) is the debut single album by NMIXX. It was released on February 22, 2022 with "O.O" serving as the single's title track.

The physical album comes in two versions: Light and the limited and exclusive version called Blind Package.

Background[]

On July 9, 2021, after confirming reports of their plans to debut a new girl group in February 2022, JYP Entertainment announced that a limited-edition physical release of the group's debut single, titled "Blind Package" would only be available for a 10 day period from July 16 through July 25. The "Blind Package" would be sent to buyers upon the group's debut in February 2022.[1]

On February 3, 2022, a teaser posted across the group's social medias announced their debuting work, a single album called "AD MARE", would be release on February 22.[2]

Composition[]

The title track "O.O" has a shape of eyes open-ing wide and expressing the 'Oh' exclamation and it tells us to get ready to be surprised. It is a song that showcases NMIXX's strong confidence. This is the first song in NMIXX's unique genre 'MIXX POP', the global production team THE HUB, which has collaborated with numerous K-pop artists including NMIXX's labelmates TWICE and ITZY, took the lead on the song's work. Famous producer Dr. Jo, participated in the lyrics and created synergy.[3]

The B-side "Tank" depicts a story of NMIXX'S bold and ambitious movement facing against the world by comparing them with a 'Tank'. They express their ambition to take the world by storm through the Chinese character '占 (To occupy)'. The song is an R&B and hip-hop genre based on punk rock that starts with a rough distortion guitar, K-pop trendsetter Lion Division and globally successful producer and songwriter Dem Jointz collaborated on creating the song.[4]

Promotions[]

On February 4, 2022, a podcast-style album called "Now It's Time!: We are NMIXX" was released through Spotify, The group members talked about the concept and feelings felt through their first single.[5][6]

On February 7, 2022, JYPE announced that the group would hold a showcase titled "NMIXX Debut Showcase [New Frontier: AD MARE]" at the Blue Square Mastercard Hall in celebration of their debut. Through JYP Fan's, 350 random fans residing in Korea were invited to the showcase. The showcase that was originally scheduled for the album's release day was postponed to March 1, 2022 after member Bae tested positive for COVID-19 and consequently led to all 6 other members going into self-quarantine.[7] The showcase was also streamed live on the group's YouTube channel.[8]

Commercial performance[]

On July 22, 2021, it was reported that the "Blind Package" had already reached 40,000 copies in its pre-order.[9] On July 27, 2021, JYP Entertainment reported that "Blind Package" had sold 60,000 copies after its pre-order ended.[10]

On June 8, 2023, "Ad Mare" received a double platinum certification for surpassing 500,000 copies sold on Circle Chart.[11]

Track list[]

  1. "Tank (占)" - 2:48
  2. "O.O" - 2:52
  3. "Tank (占) (Inst.)" - 2:48
  4. "O.O (Inst.)" - 2:52

Trivia[]

  • "AD MARE" is Latin for "to the sea".[12]

Gallery[]

Promotional[]

Blind Package[]

Achievements[]

Jacket photoshoot behind[]

On February 22, 2022, exclusive photos from the jacket photoshoot were released by Melon.[13]

References[]

Video links[]

"O.O"
"Tank"
"Ad Mare"



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