- For other articles titled 'AURA', see Aura.
AURA (아우라; short for Adorable Ultimate Rare Attractive) is a South Korean record label under S2 Entertainment. It was founded in December 2020.
History[]
On October 25, 2021, it was announced that ADORA had signed an exclusive contract with AURA and that she is in final preparations to make her solo debut in November.[citation needed]
On December 7, 2021, S2 Entertainment completed a sales and purchase agreement with Aura's largest shareholder, acquiring 51 percent of the company's shares.[1]
Artists[]
Soloists[]
Former artist[]
- Lee Hae In (with S2) (2022–2024)[2]